About us!

Built on the Rocks. Backed by the Lifestyle.

Bobbing Bogans was born out of early morning missions, sketchy landbased sessions, tinny trips, and the kind of mateship that only comes with being young wild and free. We're not some polished surf brand or an outdoor label built in a boardroom, we are hardcore fishermen!

From Byron Bay to the mid-north coast and beyond, we design rugged fishing apparel made for real conditions. Hoodies that wear like armor, shirts that breathe through 40° days, and hats that’ve seen more casts than your average rod and its all australian made from design right through to production!

But Bobbing Bogans isn’t just about the gear. It’s about the culture. The land-based lunatics, the estuary rats, the sunburnt sesh lords with tackle boxes full of stories. If you’ve ever skipped a wedding for a solo dawn session or cracked a beer before your second cast, you’re one of us.

We’re not here to sell hype. We’re here to kit out the reckless and ready with clothes that last, and a community that gets it.

Fish hard. Wear proud. Join the bogans.